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The Making of Behavioral Economics

By Richard Thaler. Spark class discussions with relevant and intriguing anecdotes presenting fresh ways to look at everything from household finances to the NFL draft to 21st-century businesses like Uber. Coupling discoveries in human psychology with a practical understanding of incentives and market behavior, dozens of case studies illustrate how behavioral economics departs from the rationality of traditional economics. Stories of human foibles make the study of economics relatable and help us make smarter decisions in our lives, businesses, and governments. Grades 10 and up. Index. Bibliography. Norton. 415 pages. ©2015.

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NL305-WBSSS 9780393352795 Paperback $16.95$15.25 (5 or more)

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