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THE WHY AXISHow human behavior effects economic issues


Hidden Motives and the Undiscovered Economics of Everyday Life

By Uri Gneezy and John A. List. Ingenious experiments and case studies suggest answers to pressing economic questions, including how to close the gap between rich and poor students, how to curb violence in inner-city schools, whether women are really less competitive than men, and why people discriminate. Embedding themselves in factories, schools, communities, and offices, the authors observe people in their natural environments without them being aware that they are observed, leading to a deeper understanding of the effects of human behavior on big social, business, and economic issues. Grades 6 and up. Index. 267 pages. Public Affairs. ©2013.casestudies

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